About · Karina Rodriguez Diaz

I know what it takes.I know what it costs.

25 years
Bogotá · London · Sydney

Neuroscience-based strategic performance coach. Colombian-Australian. The woman who decided senior women deserve a completely different kind of support.

02

INSIDE / OUTSIDE

I wasn’t supposed to be a coach.I was supposed to keep climbing.

INSIDE THE SYSTEM

  • Bogotá · London
  • Marsh · Aon

Twenty-five years. Three continents. Senior roles at multi-billion dollar global companies across Bogotá, London, and Sydney. Every credential, every promotion, every box ticked — and a drive that never really switches off.

A few years into my career at Marsh, something shifted. I'd been promoted to APV, then to VP — fast, by any measure. Then I started getting unwell. Slowly at first, then all at once. The diagnosis landed hard: a blood condition, and a warning I couldn't ignore. I was close to chronic fatigue syndrome.

So I did what a young, driven woman does when the system she's been running on finally breaks down.

OUTSIDE THE SYSTEM

  • Sydney
  • Sabbatical · Re-build

I packed my bags and booked a sabbatical to Australia. I told myself it was for English and business management studies. That was true. It was also the first time I'd stopped long enough to actually hear myself think.

I became a certified personal trainer. I rebuilt myself physically — and realised, somewhere in the middle of it, that the body wasn't the whole problem. I read everything. Personal development. NLP. Neuroscience-backed performance research.

CONVERGE

The body wasn’t failing me. The system was. I just hadn’t been taught the difference.

I made it my mission to understand my mind.

I read everything. Personal development. NLP. Neuroscience-backed performance research. Eventually I understood something no amount of visualisation was going to fix: I didn't need more motivation — I had the drive. I needed a better operating system.

Back in corporate, I built it as I went — inside the system, not outside it. And despite the fact the system still wasn't built for women like me, I loved every part of my career. Across those twenty-five years the work took many shapes — structuring large infrastructure deals for investment approval, legally and commercially defending tenders that decided the next decade of a business, leading strategic relationships across global markets, and, in the worst weeks of a company's year, sitting at the table for the crisis negotiations where a brand, a reputation and a balance sheet were on the line in the same conversation.

All of it across three continents and in two languages. Clients in one country, counterparties in another, regulators and stakeholders in a third — different time zones, different cultural codes, different definitions of risk, and almost always at least one room where I was the only person reading it through more than one cultural lens. That work taught me how senior environments actually behave under pressure. How invisible the real load is. How much of the work happens before anyone opens their mouth. And how rare it still is for a senior woman — let alone one carrying a second language and a second culture into the room — to be operating in a system built for the way her brain, her wiring, and her life actually work. I have carried all of it into every Black Impetus engagement since.

Karina — editorial wide frame

What got me here was effort.

What was going to carry me through the next decade was a different operating system.

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THE DECISION

Someone asked meto coach her.So I built it.

I had been coaching throughout my entire career — mostly women, but men too. Strategy talks in boardrooms. Real talks over coffee. Career advice in airport lounges. Second nature.

Then a woman I had been guiding asked me to coach her formally. To structure it. To charge her for it. Something clicked. The experience was there. The methodology was there. The demand was louder than I’d realised. What didn’t exist yet was the practice.

Black Impetus is what I wish had existed when I needed it most. The science lives on The Method. The engagement lives on Work With Me. Here, the only question that matters is whether you trust the woman teaching it.

Impetus/ n. Latin

The force that moves something forward. The push, the drive, the propulsion that makes the next thing inevitable.

You are the impetus. Act like it.

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CREDENTIALS

The science behindthe coaching.The 25 years behind the science.

Not coaching built on theory. Coaching built on 25 years of doing the work at the highest level — across three continents and two languages — and the neuroscience to explain exactly why it works.

EDUCATION

  • Certified Flow Peak Performance Coach — Neuroscience-based

  • Chief Executive Women Leadership Program

  • Master of Insurance Law

  • Master of Corporate Law

  • Law Degree

  • Advanced Diploma in Business Management

EXPERIENCE

BOG · LDN · SYD

  • Bancoldex (IFI) — Bogotá

  • Marsh — Bogotá · London

  • Aon — London · Sydney

  • HDI Global SE — Sydney

25

Years

Inside the system

03

Continents

Bogotá · London · Sydney

02

Languages

Two cultural lenses, every room

05

PHILOSOPHY

Less management.More mastery.

I’m not here to help you cope better, breathe through the hard moments, or reframe your way out of a nervous system on fire. I’m here to change how your brain, your nervous system, and your relationship to performance operate.

The coaching industry loves the word ‘potential.’ We don’t use it here. You are not unrealised potential. You are a high-performing woman who needs the right inputs and a completely different operating system.

AI is part of that conversation. The women who thrive in the next decade won’t be the ones using the most AI tools — they’ll be the ones using them with the highest agency, the clearest ethics, the most human judgment. We build that here, threaded through every 1:1 — never bolted on.

Karina — direct frame

Voice

I won’t make youcomfortable.I’ll make you better.

Direct. Assertive. I tell you what I actually see — even when it’s not what you were hoping to hear. Looking for validation, hand-holding, or someone to confirm everything you’re already doing is fine? I’m not your coach. Want someone who meets you at your level, tells you the truth without softening it into uselessness, and hands you a system that actually works? We’ll get along.

Karina — candid frame

Off the clock

Corporate wasone story.Not the whole one.

Side hustles as far back as I can remember. These days I’m a full-time multipreneur, building businesses with purpose. When I’m not coaching, you’ll find me with my husband Peter — trying new restaurants, reading, travelling between Sydney and Bogotá to visit family. The Colombian fire and the Australian directness both stayed. I took up skiing as an adult — humbling, in precisely the way high performers occasionally need to be. A work in progress. Much like everything worth doing.

Karina — closing frame

Next move

Ready for the roomsyou came hereto lead?

Apply for 1:1 coaching. I personally review your submission, then we schedule a private call — where you are, where you want to be, whether we’re a fit. The Method holds the science. Work With Me holds the engagement.

With clarity and intent

Karina

Karina Rodriguez Diaz

Founder · Black Impetus

Bogotá · London · Sydney